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Well, I finished a couple of HUGE projects for two REALLY great clients! Logos are so important to new or an established business, and I’m blessed every time I get to be a part of this developing process. The first proof sheet was created for a friend from college. She has a SUPER cute store full of all kinds of goodies for girls to stock up on while their significant other is pre-occupied with hunting. Her boutique is called The Hunter’s Widow and it was a ton of fun to thow together some designs that allowed for a whimsical feel:
Another friend is adding a new member to their CPA firm, and thought this was a perfect time to update their look a bit. We stayed with a color scheme their office already has in use but created a new, contemporary design with clean, crisp graphics and simple, modern fonts. I love this design because I gave the client two versions of each proof–one that is flat and easily translates in print, but another that uses glass overlays and reflections, giving the logos a modern edge. These files will look GREAT on websites that are professional in feel, with sharp and minimal designs:
I also recently completed a couple t-shirt designs.. One is for a client and another is for my KJSG Girls and I to wear at an event this summer! Check them out!
Right now I’m working on ANOTHER logo for Creekview. It’s for their adolescent department. Love having repeat customers! Such a wonderful compliment! :)
A new counseling firm contacted me about creating a logo. It was a joy to collaborate with these clients, and we’re already starting on another project! I love all parts of design, but there’s something special about partnering with a new business as we create that icon which becomes a part of their identity. It is so important when making a logo to balance the things that portray the owner’s personality or the company’s atmosphere with elements that make it a well-functioning piece of design.
Many times, people do not want to incorporate a graphic in their logo, because the word “graphic” automatically makes people think of clip art. But something as simple as a sequence of geometric shapes or a strategically placed border around your font gives a reader’s eye a place to rest in a sea of font; this engages the customer and draws him/her into noticing your sign or card or advertisement. Think of the Coke logo. If you see a generic can with a swirl on it, you automatically think “Coke” rather than “Soda.” You remember the design, and the company’s name is attached to that visual memory. The same can be done for your company or organization in a clean and polished, professional manner or with whimsy and flair, but both designs require thought and attention that I am eager to provide my customers.
The Logo Factory provides a great article on logo design and things to consider during development. It really is such a creative but at the same time very methodical process! Call me a nerd, but I LOVE that combination of work!
Typically, in logo design, I will make 7-10 proofs for a client to choose from. With this project I created several more images as I practiced tips from the above article. This project really was more “fun” than “work.”
On that note, here’s another little something fun for YOU! My very dear friend Becky is a Stella and Dot stylist. If you haven’t checked out their jewelry line, you are missing out! This past weekend Jennifer and I hosted a trunk show. It was a great time, and for the next two weeks, we’re continuing our little party online. I’m still trying to decide between these three gems:
Anyone is invited to join us! Simple log on to Becky’s personal website: http://www.stelladot.com/beckywiginton; enter the hostess name Merydwen/Jennifer and then shop away! Not only will you get some cute, affordable accessories, but you will also receive a FREE download! When you place your order, leave a comment or email me and I will send you the following bi-fold with the option of your choice.
Pick either the Thank You card or the monogrammed version to download and print for your personal use. When you visit the Stella and Dot website, you might see where my inspiration came from! ;) ALSO, if you order $200 or more, you will receive a $75 gift certificate from Portraits by Jenn… Isn’t it GREAT to be rewarded for shopping!! If only that happened more often!
